Samsung set to change the world of apps

The most notable feature on most new Samsung handsets is the TouchWiz UI.  It gives all their touch enables phones a familiar and intuitive UI so that it’s easy to jump from one handset to another without having to learn how to use a new phone.  At SEC, Samsung emphasized a new feature/service that they are hoping to roll out to as many of their handsets as possible… Samsung Apps.  Samsung is hoping to create a uniform app store for their phones so that their customers have a variety of app choices no matter which platform their handset is running on. 

Currently, Samsung Apps is only available on their Windows Mobile powered devices (Samsung Omnia i900, B7300, and Omnia II).  Samsung will also be including the Samsung Apps application in the new Samsung Wave running Bada.  Eventually, we can see Samsung adding the app store to all their TouchWiz enabled handsets, even those running on Android. 

For many, it’s hard to imagine any one manufacturer being able to manage a successful app store that only works on their phones.  But Samsung has a clear advantage over the competition.  They are currently the second largest handset maker on the globe and have plans to dethrone Nokia in the coming years.  At CES, Samsung announced that they sell one phone per second.  If you break the numbers down, that’s 3600 phones in one hour, 86,400 phones in a day, and 2,592,000 phones in a month.  Everyone has been talking about the success of Android and the Android Market over the past year, but estimates show that in 2009, less than 10 million Android phones made their way into the hands of consumers.  Samsung can top those numbers in less than 4 months.  The key for Samsung is to win over developers to the Bada platform and hope that consumers go crazy over the new Samsung Wave.

For instructions on how to access Samsung Apps on your WM Omnia handset, check out the Samsung Apps website